Quantcast
Channel: advertising – Nieman Lab
Browsing all 221 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

The newsonomics of hyperlocal’s next round: Patch, Digital First, and more

It’s easy to get cynical about hyperlocal news on the web. People have been working to figure out a scalable model to support it for years. But news-model fatigue shouldn’t be mistaken for permanent...

View Article



Image may be NSFW.
Clik here to view.

The newsonomics of crossover

The signs are everywhere — the signs of crossover. We’re not there yet, but publishers are starting to sense that the time when their business models become more about digital and less about print...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of paywalls all over the world

By the end of this year, figure that about 20 percent of the U.S.’s 1,400-plus dailies will be charging for digital access. Gannett’s February announcement that it’s going paywall at all its 80...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of 100 products a year

Try this: Call up your local newspaper or online news organization. Tell them you want to buy something and ask them what they can sell you? Of course, at first, they’d be non-plussed: Sell you...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of Pricing 101

When the price of your digital product is zero, that’s about how much you learn about customer pricing. Now, both the pricing and the learning is on the upswing. The pay-for-digital content revolution...

View Article


Image may be NSFW.
Clik here to view.

PubliCola, 2009-2012: How a Seattle news startup built an audience but not a...

The last time we checked in with Seattle news startup PubliCola, in 2009, it seemed to be thriving despite an awful economy. Just five months after its launch, the local political news site had a...

View Article

Image may be NSFW.
Clik here to view.

This Week in Review: Red flags before Facebook’s IPO, and two sides of...

Facebook’s advertising uncertainties: This week’s biggest news is happening right now, as Facebook goes public after months of buildup. There were plenty of developments this week leading up to...

View Article

Image may be NSFW.
Clik here to view.

This Week in Review: Facebook’s IPO aftermath, and New Orleans’ cuts stoke...

Debating the meaning of Facebook’s IPO flop: Facebook’s fall following its initial public offering two weeks ago continued this week, with shares dropping under $30 (they were initially offered at...

View Article


Image may be NSFW.
Clik here to view.

The newsonomics of Larry Kramer’s USA Today

Larry Kramer. USA Today. Seems like an odd couple. Since Gannett announced in mid-May that it was turning over its once-prized, now-flagging flagship property to highly respected web entrepreneur...

View Article


Image may be NSFW.
Clik here to view.

The Newsonomics of the shiny, new wrapper

Something old Something new Something paid And something free It’s a new mix-and-match world of digital products, fast evolving. Headlined last week by the launch of AOL’s Huffington magazine, we can...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of the News Corp. split

Are two Ruperts even better than one? We may soon find out, as News Corp. moves forward today to clone itself. The cloning, or splitting, of the $34 billion company certainly has its logic. Hive off...

View Article

Image may be NSFW.
Clik here to view.

This Week in Review: News Corp. breaks up, and CNN and Fox News’...

News Corp. undertakes historic split: In a move that’s been predicted for at least a year or two, News Corp. took a drastic step this week to try to contain the damage from its phone hacking/bribery...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of the only metric that matters

Amid the big news of the News Corp. split, The New York Times announced its deal with Flipboard. Then, the next day, The Wall Street Journal reported its own deal with Pulse. It looked like Tablet...

View Article


Image may be NSFW.
Clik here to view.

The newsonomics of good news about news

Admit it: Good news is boring. All of us in and around the news business know that. Bad news gets read and gets our juices flowing. So when that news DNA is challenged by reality, the news can be easy...

View Article

Image may be NSFW.
Clik here to view.

The Associated Press introduces a new…print product for members

At a time when “digital first” is the slogan du jour in newspaper corner offices, the Associated Press is offering its subscribers a product — one that’s meant to be printed out, ink-on-paper style....

View Article


Image may be NSFW.
Clik here to view.

The newsonomics of Marissa Mayer’s Yahoo legacy challenge

Call it a Hail Marissa pass. Kudos to the Yahoo board for shaking up the conventional wisdom, going long, going young, and going Google. Against a history of failure, it has chosen success — the...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of Amazon vs. Main Street

Order it on Amazon. Then run to your front door and have it handed to you. The news of Amazon’s same-day delivery blitzkrieg — first explained in depth in an excellent Financial Times piece — elicited...

View Article


Image may be NSFW.
Clik here to view.

The newsonomics of Syndication 3.0, from NewsCred and NewsLook to Ok.com and...

Of the many failed digital news dreams, digital syndication is one of the greatest enigmas. We’ve seen companies like Contentville, Screaming Media, and iSyndicate (Syndication 1.0) followed by...

View Article

Image may be NSFW.
Clik here to view.

You can thank Ralph Lauren for free access to The New York Times’ iPad app...

Good news for Olympics fans and New York Times readers: Much of the Times’ iPad app will be free to access for almost two weeks. For the second year in a row, Ralph Lauren is doing an ad takeover of...

View Article

Image may be NSFW.
Clik here to view.

The newsonomics of breakthrough digital TV, from Aereo to Dyle and MundoFox...

In 1998, when Rupert Murdoch’s News Corp. bought the Los Angeles Dodgers, the storied franchise was worth $380 million. News Corp. sold the team in 2003 for $430 million. After winning the ability to...

View Article
Browsing all 221 articles
Browse latest View live




Latest Images